About Jessica
Builder of useful marketing systems.
Jessica Greff is a chaotic-good problem solver who works where SEO, websites, content, and conversion strategy overlap. If you bring her a problem, she will probably start trying to solve it immediately - even when she knows the human thing might be to listen first.
She grew up in small rural Alberta with an old-school farmer for a dad and a house rule that stuck: if you cannot find something to do, look harder. That shaped how she works. Skills can be taught. Work ethic, values, and the willingness to keep going when the path is muddy matter more.
That background turned her into a get-tough-or-die kind of person who can pick up skills fast, teach herself what needs learning, and keep moving when the work gets uncomfortable. At BIT Brand Anarchy, that shows up as direct strategy, honest priorities, and a deep allergy to vague marketing chores.
Her humor is real, but not billboard-obvious. You usually have to know her a bit to catch it. Outside the work, she is into travel, living abroad, music and live shows, horses, and crochet - proof that strategy can be sharp without becoming a personality vacuum.
- Quietly funny once you know her.
- Problem solver by reflex.
- Rural Alberta work ethic, farmer-dad edition.
- Travel, living abroad, live music, horses, and crochet.