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Jessica Greff

Head Strategist at BIT Brand Anarchy

Jessica writes about the uncomfortable middle of modern growth: where search visibility, AI answers, buyer trust, content quality, technical cleanup, and conversion paths all have to work together.

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Jessica Greff, Head Strategist at BIT Brand Anarchy
Strategy before decoration.Useful thinking for clearer growth decisions.

01Founder-led strategy and direct client guidance.

02SEO, CRO, AI search, content, reputation, and tracking connected in one plan.

03Practical writing for teams that need decisions, not jargon.

The work

Useful marketing systems, built around the business problem.

Jessica is the Head Strategist at BIT Brand Anarchy, a founder-led SEO and website strategy studio for companies that need better leads, clearer positioning, and fewer marketing guesses.

Her work starts with the business problem, not the marketing label. If a site is getting traffic but not qualified leads, the answer might be copy, page structure, trust proof, tracking, technical SEO, offer clarity, or all of the above.

She writes for founders, operators, and lean teams that need their website to do a job: get found by the right buyers, explain the offer clearly, reduce hesitation, and give the team useful data about what to fix next.

Pretty is not the strategy. Useful wins.

About Jessica

A problem solver by reflex.

Jessica Greff is a chaotic-good problem solver who works where SEO, websites, content, and conversion strategy overlap. If you bring her a problem, she will probably start trying to solve it immediately - even when she knows the human thing might be to listen first.

She grew up in small rural Alberta with an old-school farmer for a dad and a house rule that stuck: if you cannot find something to do, look harder. That shaped how she works. Skills can be taught. Work ethic, values, and the willingness to keep going when the path is muddy matter more.

That background turned her into a get-tough-or-die kind of person who can pick up skills fast, teach herself what needs learning, and keep moving when the work gets uncomfortable. At BIT Brand Anarchy, that shows up as direct strategy, honest priorities, and a deep allergy to vague marketing chores.

Her humor is real, but not billboard-obvious. You usually have to know her a bit to catch it. Outside the work, she is into travel, living abroad, music and live shows, horses, and crochet - proof that strategy can be sharp without becoming a personality vacuum.

Personal operating system

  • Quietly funny once you know her.
  • Problem solver by reflex.
  • Rural Alberta work ethic, farmer-dad edition.
  • Travel, living abroad, live music, horses, and crochet.
Work with JessicaJessica on LinkedIn

Areas of focus

What Jessica writes about.

Revenue-aware visibility: not ranking for sport, not publishing for volume, and not shipping a website that cannot prove what happened.

01

SEO that earns attention

Search strategy, technical hygiene, content architecture, authority signals, schema, and pages built around real buying intent.

02

AI search visibility

How brands become easier for AI systems to understand, cite, summarize, and trust without chasing gimmicks.

03

Conversion paths

Website journeys that help qualified visitors choose, compare, contact, book, subscribe, or buy with less friction.

From the archive

Jessica's articles.