Understand before recommending.
We begin with the business, budget, stage, sales process, constraints, and opportunity. A recommendation should fit that context.
About BIT
Built by people who do the work.
Meet the people responsible for the strategy, commercial judgment, design, and technical work—and see the standards we use to make decisions.
How we decide
Context comes before scope.
Trust starts with knowing how a recommendation was made. These are the standards we use before we ask anyone to approve a plan or spend a budget.
Name who owns the decision.
Strategy, sales context, design, and implementation have named owners. You should know who made the call and who is responsible for carrying it through.
Be plain about the limits.
We do not promise outcomes we cannot control, and we distinguish marketing and technical guidance from legal, medical, financial, or compliance review.
The people
You should know who is responsible.
Strategy, sales, design, and development are led by the people below.
Head Strategist
Jessica Greff
Jessica leads strategy across search, content, reputation, and AI visibility. She is responsible for connecting the recommendation to a defined business goal.
Responsible for
- Leads discovery and defines the strategic priorities.
- Shapes search, content architecture, and reputation strategy.
- Keeps recommendations tied to the budget, constraints, and intended outcome.
Operations Lead
Adiel Villanueva
Adiel keeps the work organized and moving. He is responsible for coordinating priorities, pressure-testing decisions, and making sure details do not get lost between strategy and delivery.
Responsible for
- Coordinates priorities, owners, and next steps.
- Checks plans for gaps and avoidable risks before delivery.
- Keeps the team aligned on what was agreed and what happens next.
Lead Developer
Tara Hymers
Tara leads technical implementation. She is responsible for turning the agreed strategy and design into systems that can be maintained after launch.
Responsible for
- Makes the technical implementation decisions.
- Builds for stability, maintainability, and a clean handoff.
- Flags fragile shortcuts and researches stronger alternatives.
Lead Designer
Ana Villanueva
Ana leads visual and interface design. She is responsible for turning the strategy into a clear system that people can understand and use.
Responsible for
- Sets the visual and interface direction.
- Turns complex requirements into coherent page systems.
- Keeps brand expression connected to usability and the stated goal.
The working agreement
Clear commitments, including where we stop.
Trust is easier when expectations are explicit. This is what we commit to—and what we will not pretend to be.
We will
- Explain the reasoning and tradeoffs behind a recommendation.
- Match the scope to the budget, stage, and stated goal.
- Say what should wait—and when specialist review is needed.
We will not
- Promise rankings, revenue, or outcomes we cannot control.
- Present marketing or technical guidance as legal, medical, financial, or compliance advice.
- Pad the scope with work that does not serve the agreed priority.
Still curious?
Questions are welcome.
If you want to understand how we think, who would be involved, or whether we are the right people to ask, send the question. No polished brief required.