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E-E-A-T calculator

Review the evidence people can actually see.

Assess one page or one consistent content type across experience, expertise, authoritativeness, and trust. The result helps prioritize visible evidence gaps.

Content evidence readiness review

Score what is observable—not what the team knows internally.

Choose one answer for every question. If your team cannot locate the evidence, an unfamiliar visitor probably cannot either.

  1. 0Not present
  2. 1Partly present
  3. 2Mostly clear
  4. 3Clear + verifiable
01Experience

Experience — section 1 of 4

01Does the page contain original observations, examples, methods, or artifacts from real work or direct use?
02Does it distinguish first-hand experience from general guidance or sourced reporting?
03Where a process, test, or example is discussed, are the conditions and limitations explained?
04Can a visitor inspect enough evidence to understand how the conclusion was reached?
02Expertise

Expertise — section 2 of 4

05Is the author or responsible reviewer named?
06Can visitors find relevant background explaining why that person is qualified to cover the topic?
07Are material factual claims checked against primary or reputable sources?
08Is there a defined review or refresh process for information that can become outdated?
03Authoritativeness

Authoritativeness — section 3 of 4

09Is the publisher’s identity, purpose, topic focus, and contact route clear?
10Are credentials, partnerships, recognition, testimonials, or external references verifiable?
11Does the page connect to a coherent body of related, useful content?
12Is accountability clear for publishing, reviewing, correcting, and updating the content?
04Trust

Trust — section 4 of 4

13Are sources, author or reviewer information, dates, and relevant disclosures easy to find?
14Do citations support the specific claims beside them?
15Does the page separate fact, opinion, marketing language, and uncertainty?
16Does the page protect users with appropriate privacy, correction, limitation, and referral paths?